> For the complete documentation index, see [llms.txt](https://docs.quanti.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.quanti.io/activate.md).

# Activate

Push audiences and conversions from your warehouse back to your platforms.

<div align="left"><figure><img src="https://1847929239-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FoRN0sxIyI0UJdSqkwdBu%2Fuploads%2Fgit-blob-d61366dd4e9349b89524446ddc194f2803f008cf%2Fproduct-activate.svg?alt=media" alt="Activate" width="48"><figcaption></figcaption></figure></div>

Activate sends data from your warehouse back to the platforms where you act on it: audiences and conversions to Google Ads and Meta, events to Google Analytics 4, classifications and offline data to Adobe Analytics.

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><i class="fa-arrows-rotate">:arrows-rotate:</i></td><td><strong>Reverse connectors</strong></td><td>How reverse syncs work, and what each one sends.</td><td><a href="/activate/reverse-connectors.md">Reverse connectors</a></td></tr><tr><td><img src="https://api-connectors-v2.app.quanti.io/v1/connectors/adobeanalytics/logo" alt="" data-size="line"></td><td><strong>Adobe Analytics</strong></td><td>Push classifications and offline data.</td><td><a href="/activate/reverse-connectors/adobe-analytics-reverse.md">Adobe Analytics</a></td></tr><tr><td><img src="https://api-connectors-v2.app.quanti.io/v1/connectors/googleads/logo" alt="" data-size="line"></td><td><strong>Google Ads</strong></td><td>Push offline conversions and audiences.</td><td><a href="/activate/reverse-connectors/google-ads-reverse-connector.md">Google Ads</a></td></tr><tr><td><img src="https://api-connectors-v2.app.quanti.io/v1/connectors/ga4/logo" alt="" data-size="line"></td><td><strong>Google Analytics 4</strong></td><td>Push the server-side events the Google tag cannot see.</td><td><a href="/activate/reverse-connectors/google-analytics-4-reverse.md">Google Analytics 4</a></td></tr><tr><td><img src="https://api-connectors-v2.app.quanti.io/v1/connectors/meta/logo" alt="" data-size="line"></td><td><strong>Meta Conversions API</strong></td><td>Push server-side events to your Meta Pixels.</td><td><a href="/activate/reverse-connectors/meta-conversions-api-reverse.md">Meta Conversions API</a></td></tr><tr><td><img src="https://api-connectors-v2.app.quanti.io/v1/connectors/meta/logo" alt="" data-size="line"></td><td><strong>Meta Custom Audiences</strong></td><td>Create and update audiences for retargeting and lookalikes.</td><td><a href="/activate/reverse-connectors/meta-custom-audiences.md">Meta Custom Audiences</a></td></tr></tbody></table>