FAQ

Frequently asked questions about Google Analytics 4

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Why do I see (data not available) or (not set) as source values in my acquisition report?

(data not available) — This value appears when GA4 has not yet finalized attribution processing for recent sessions. Google typically takes 2 to 3 days to fully process acquisition data. During that window, affected rows are returned with (data not available) as a placeholder and are corrected retroactively once processing is complete.

For this correction to apply in your BigQuery table, two conditions must be met:

• The connector must have a lookback window of at least 3 days

• The insertion method must be REPLACE or UPSERT — with an INSERT-only setup, rows containing (data not available) are never overwritten

(not set) — GA4 has no attribution information for these sessions at all. This is permanent and will not change over time. Common causes: direct traffic (URL typed manually or via bookmark), referrer blocked by the browser, or events imported without acquisition context.

Neither value originates from Quanti — the connector returns data exactly as exposed by the GA4 Data API.