# Exogenous connectors Exogenous connectors bring in external, non-marketing data that provides context to explain variations in your campaign performance. They are designed to enrich your data warehouse with signals like seasonality, weather conditions, and audience demographics — essential inputs for marketing mix modeling (MMM) and performance analysis. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.quanti.io/connectors/exogenous-connectors.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.