FAQ

Why is Auction Insights data not available?

The Auction Insights report lets you compare your performance against other advertisers competing in the same auctions. It exposes six metrics: Impression Share, Overlap Rate, Position Above Rate, Top of Page Rate, Absolute Top of Page Rate, and Outranking Share.

These metrics exist in the Google Ads API (metrics.auction_insight_search_*), but access is restricted to accounts explicitly approved by Google through an allowlisting programme. This programme is currently closed — Google is no longer accepting new requests, including through a Google representative. This has been confirmed by the Google Ads API team in public exchanges on the official developer forum (June 2025).

Source: Google Ads API Forum — Feature Request Auction Insights

Accessing this data in the meantime

The only available option is the Google Ads interface:

1. Log in to your Google Ads account

2. Go to Insights > Reports > Auction Insights

3. Select the period and level (campaign, ad group, keyword) and export the report manually

What we are doing

We monitor the Google Ads API Release Notes and the Google Ads developer blog. As soon as Google opens access to these metrics, we will integrate them into the connector.