Marketing Mix Modeling (MMM)

Marketing Mix Modeling is a statistical analysis technique that measures the contribution of each marketing channel to your overall business results, including sales, revenue and conversions. It takes into account both online and offline factors such as seasonality, pricing, or promotions.

Unlike attribution models that rely on user-level tracking, MMM works at an aggregated level, making it privacy-safe and resilient to cookie deprecation.

In QUANTI:, MMM is available as an Enterprise feature, fully integrated with your data warehouse.