Tracking Templates

Recommended URL patterns for ad click reconciliation across platforms

What is a tracking template?

A tracking template is a URL parameter added to the destination URL of your ads. When a user clicks on an ad, the ad platform automatically replaces dynamic placeholders in the template with the actual values for that click — campaign ID, ad group ID, creative ID, etc. — and appends the result to the landing page URL.

For example, a click on a Google Ads campaign might produce a URL like:

https://www.example.com/page?qid=qid_gad_c12345678_g987654_a11223344

This qid parameter is then read by any analytics tool collecting data on that page load.

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Why does QUANTI: use tracking templates?

QUANTI: connects your ad platform data (spend, impressions, clicks) with your on-site session and conversion data. To join these two data sources, QUANTI: needs a common key — the qid value carried in the URL.

The qid parameter is designed to work with any analytics data collection tool connected to QUANTI:. It is captured in two ways depending on your setup:

• QUANTI: Real-Time Analytics tag — the tag reads the qid directly from the URL and stores it alongside the session in the raw_hits and raw_sessions tables.

• Third-party analytics tools (GA4, Piano Analytics, Piwik PRO, and others) — when qid is included in the landing page URL, these tools capture it as a URL parameter within their own data. QUANTI: can then read it from your analytics connector data and use it as the reconciliation key.

In both cases, QUANTI: can match each session or conversion back to its exact campaign, ad group, and creative — across all ad platforms, in a single data model.

Without a tracking template, cross-platform attribution relies on UTM parameters alone, which do not carry granular ad IDs and cannot link a session to a specific creative or ad group.

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Template structure

All QUANTI: templates follow the same naming convention:

qid_{platform}_c{campaign_id}_g{ad_group_id}_a{ad_id}

Where c, g, and a stand for campaign, group, and ad respectively. When a field is not available for a given platform, the placeholder is left empty.

The {platform} prefix is a 3-letter code that identifies the ad source — for example gad for Google Ads, fbk for Meta, lkd for LinkedIn.

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Templates by platform

Affilae

qid_aff_c{affiliateTrackingId}_g_a

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Amazon Ads

qid_amz_c[campaign.id]_g[ad_group.id]_a

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Awin

qid_awn_c{publisherId}_g_a

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Commission Junction

qid_cmj_c{pubCid}_g{pid}_a

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Criteo

qid_crt_c{{campaign_id}}_g{{adset_id}}_a

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DV360

qid_dv3_c${CAMPAIGN_ID}_g_a

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Effinity

qid_efi_c{id_programme}_g{id_affilie}_a{id_link}

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Google Ads

qid_gad_c{campaignid}_g{adgroupid}_a{creative}

Reference: Google Ads ValueTrack parameters

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LinkedIn Ads

qid_lkd_c_CAMPAIGN_GROUP_ID_g_CAMPAIGN_ID_a_CREATIVE_ID

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Meta Ads

qid_fbk_c{{campaign.id}}_g{{adset.id}}_a{{ad.id}}

Reference: Meta dynamic URL parameters

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Microsoft Advertising

qid_bga_c{CampaignId}_g{AdGroupId}_a{AdId}

Reference: Microsoft Ads URL tracking parameters

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Outbrain

qid_otb_c{{campaign_id}}_g{{publisher_id}}_a

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Pinterest Ads

qid_pin_c{campaignid}_g{adgroupid}_a{adid}

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Rakuten Advertising

qid_rak_c_g_a

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RTB House

qid_rtb_c{{subcampaignhash}}_g{{user_segment_id}}_a{{creative_hash}}

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Snapchat

qid_snp_c{{campaign.id}}_g{{adSet.id}}_a{{ad.id}}

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Stylight

qid_stl_c_g_a

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Taboola

qid_tbl_c{campaign_id}_g_a

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TikTok Ads

qid_tik_c__CAMPAIGN_ID__g__AID__a__CID

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Wonderpush

qid_wdp_c{{ campaign.id }}_g_a