> For the complete documentation index, see [llms.txt](https://docs.quanti.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.quanti.io/key-concepts/concepts/tracking-templates.md). # Tracking Templates ## What is a tracking template? A **tracking template** is a URL parameter added to the destination URL of your ads. When a user clicks on an ad, the ad platform automatically replaces dynamic placeholders in the template with the actual values for that click — campaign ID, ad group ID, creative ID, etc. — and appends the result to the landing page URL. For example, a click on a Google Ads campaign might produce a URL like: ``` https://www.example.com/page?qid=qid_gad_c12345678_g987654_a11223344 ``` This `qid` parameter is then read by any analytics tool collecting data on that page load. *** ## Why does QUANTI: use tracking templates? QUANTI: connects your ad platform data (spend, impressions, clicks) with your on-site session and conversion data. To join these two data sources, QUANTI: needs a common key — the `qid` value carried in the URL. The `qid` parameter is designed to work with any analytics data collection tool connected to QUANTI:. It is captured in two ways depending on your setup: * **QUANTI: Real-Time Analytics tag** — the tag reads the `qid` directly from the URL and stores it alongside the session in the `raw_hits` and `raw_sessions` tables. * **Third-party analytics tools** (GA4, Piano Analytics, Piwik PRO, and others) — when `qid` is included in the landing page URL, these tools capture it as a URL parameter within their own data. QUANTI: can then read it from your analytics connector data and use it as the reconciliation key. In both cases, QUANTI: can match each session or conversion back to its exact campaign, ad group, and creative — across all ad platforms, in a single data model. Without a tracking template, cross-platform attribution relies on UTM parameters alone, which do not carry granular ad IDs and cannot link a session to a specific creative or ad group. *** ## Template structure All QUANTI: templates follow the same naming convention: ``` qid_{platform}_c{campaign_id}_g{ad_group_id}_a{ad_id} ``` Where `c`, `g`, and `a` stand for **campaign**, **group**, and **ad** respectively. When a field is not available for a given platform, the placeholder is left empty. The `{platform}` prefix is a 3-letter code that identifies the ad source — for example `gad` for Google Ads, `fbk` for Meta, `lkd` for LinkedIn. *** ## Templates by platform ## Affilae ``` qid_aff_c{affiliateTrackingId}_g_a ``` *** ## Amazon Ads ``` qid_amz_c[campaign.id]_g[ad_group.id]_a ``` *** ## Awin ``` qid_awn_c{publisherId}_g_a ``` *** ## Commission Junction ``` qid_cmj_c{pubCid}_g{pid}_a ``` *** ## Criteo ``` qid_crt_c{{campaign_id}}_g{{adset_id}}_a ``` *** ## DV360 ``` qid_dv3_c${CAMPAIGN_ID}_g_a ``` *** ## Effinity ``` qid_efi_c{id_programme}_g{id_affilie}_a{id_link} ``` *** ## Google Ads ``` qid_gad_c{campaignid}_g{adgroupid}_a{creative} ``` Reference: [Google Ads ValueTrack parameters](https://developers.google.com/google-ads/api/docs/reporting/valuetrack-mapping) *** ## LinkedIn Ads ``` qid_lkd_c_CAMPAIGN_GROUP_ID_g_CAMPAIGN_ID_a_CREATIVE_ID ``` *** ## Meta Ads ``` qid_fbk_c{{campaign.id}}_g{{adset.id}}_a{{ad.id}} ``` Reference: [Meta dynamic URL parameters](https://www.facebook.com/business/help/2360940870872492) *** ## Microsoft Advertising ``` qid_bga_c{CampaignId}_g{AdGroupId}_a{AdId} ``` Reference: [Microsoft Ads URL tracking parameters](https://help.ads.microsoft.com/#apex/ads/en/56799/2) *** ## Outbrain ``` qid_otb_c{{campaign_id}}_g{{publisher_id}}_a ``` *** ## Pinterest Ads ``` qid_pin_c{campaignid}_g{adgroupid}_a{adid} ``` *** ## Rakuten Advertising ``` qid_rak_c_g_a ``` *** ## RTB House ``` qid_rtb_c{{subcampaignhash}}_g{{user_segment_id}}_a{{creative_hash}} ``` *** ## Snapchat ``` qid_snp_c{{campaign.id}}_g{{adSet.id}}_a{{ad.id}} ``` *** ## Stylight ``` qid_stl_c_g_a ``` *** ## Taboola ``` qid_tbl_c{campaign_id}_g_a ``` *** ## TikTok Ads ``` qid_tik_c__CAMPAIGN_ID__g__AID__a__CID ``` *** ## Wonderpush ``` qid_wdp_c{{ campaign.id }}_g_a ```