Tracking templates

Pattern recommanded to use for reconciliation

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Affilae

qid_aff_c{affiliateTrackingId}_g_a 

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Amazon Ads

qid_amz_c[campaign.id]_g[ad_group.id]_a 

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Awin

qid_awn_c{publisherId}_g_a

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Commission Junction

qid_cmj_c{pubCid}_g{pid}_a

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Criteo

qid_crt_c{{campaign_id}}_g{{adset_id}}_a

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DV360

qid_dv3_c${CAMPAIGN_ID}_g_a

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Effinity

qid_efi_c{id_programme}_g{id_affilie}_a{id_link}

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Google ads

qid_gad_c{campaignid}_g{adgroupid}_a{creative}

source doc : https://developers.google.com/google-ads/api/docs/reporting/valuetrack-mapping

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Linkedin ads

qid_lkd_c_CAMPAIGN_GROUP_ID_g_CAMPAIGN_ID_a_CREATIVE_ID

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Meta ads

qid_fbk_c{{campaign.id}}_g{{adset.id}}_a{{ad.id}}

Source doc : https://www.facebook.com/business/help/2360940870872492

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Microsoft ads

qid_bga_c{CampaignId}_g{AdGroupId}_a{AdId}

Source doc : https://help.ads.microsoft.com/#apex/ads/en/56799/2

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Outbrain

qid_otb_c{{campaign_id}}_g{{publisher_id}}_a

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Pinterest ads

qid_pin_c{campaignid}_g{adgroupid}_a{adid}

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Powerspace

qid_pwr_c_g_a

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Rakuten advertising

qid_rak_c_g_a

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RTB House

qid_rtb_c{{subcampaignhash}}_g{{user_segment_id}}_a{{creative_hash}}

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Snapchat

qid_snp_c{{campaign.id}}_g{{adSet.id}}_a{{ad.id}}

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Stylight

qid_stl_c_g_a

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Taboola

qid_tbl_c{campaign_id}_g_a

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Tiktok ads

qid_tik_c__CAMPAIGN_ID__g__AID__a__CID

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Twitter

qid_twi_c{campaign_id}_g{line_item_id}_a{tweet_id}

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Verizon

qid_vrz_c{campaignid}_g{adgroupid}_a{adid}

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Verizon dsp

qid_dsp_c_g_a

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Wonderpush

qid_wdp_c{{ campaign.id }}_g_a